Show Low Police Department
Public Information & Education
Our Public Information and Education was very broad in 2011.
We consider ourselves to have a good working relationship with our
community. We use signs, coloring books, handouts, emails, cups, suckers,
flying discs, posters and media outlets to reach a large target area
of our population and surrounding areas. Many are listed and shown
throughout this section.
Yearly we work in cooperation to present a Public Safety Open
House event the first weekend of October. This event draws hundreds
of citizens from all over to watch demonstrations and interact with different
agencies to include the fire department, Sheriff’s Office, Drug Coalition,
Ambulance companies (air and ground) and our police department. They are
given information in the form of handouts and free materials. Some
of the Traffic Safety demonstrations are “Drunk Goggles” activities as well as a
simulated rollover vehicle to show the importance of wearing your
seatbelts using a mannequin.
Also in 2011 we worked with the Department of Public Safety to
put together and host a “Citizen’s Academy”. We were able to graduate
40 of the original 46 citizens who applied. This is a 10 week program
where citizens come in one night a week for 4 hours and receive instruction
on the workings of law enforcement to include traffic safety. We are planning
to host 2 academies in 2012 due to the excellent feedback and demand
for this program.
Through our photo enforcement program and traffic safety funds
we were able to purchase 4 driver safety videos which were presented
to 3 different classes of high school students. This was done as an
introduction to a full Driver’s Education class which was started the following
semester. Again, with funds from our photo enforcement and traffic safety
budget we were able to help fund the bulk of this program. We were
able to graduate the first group of students in 2011 and plan to continue
funding this program in years to come because we feel that starting with
youth is the key to the future of traffic safety.
We also targeted areas of town where people do business at
walk up type counters. In this project the employees at the counters were
provided with bright colored cups that read “Stay Alive Don’t Text and
Drive” on one side and then had the information for the police department
on the other side which also read “Our Family Protecting Yours”. The cups
were stuffed with multi colored suckers which read “Buckle Up” on the
candy portion in white. The sticks to the suckers were also printed with
wording which read “Don’t Be A Sucker – Wear Your Seat Belt” as well
as the department name.
Another information project was a tri-fold handout. This
handout was inserted into bond envelopes provided by the courts which officers
hand out as they write citations. Many of these handouts were also given
out at several events such as the open house and driver’s education. The
handouts were also placed in the lobby of the police department as well as
our local court. Information included Speeding, Red Lights, Child
Restraints, Seat Belts, Distracted Driving and Impaired Driving.
Our city government works with the local schools and does a
program called “Kids Rock”. This gives students the opportunity to tour city
facilities and also have interactive presentations in their class rooms.
As part of traffic safety for this program, we provided coloring books and a
presentation to go along with them. These covered areas of seatbelt
safety as well as school bus safety. These were also handed out at several
other public events
have worked with our courts to provide a diversion program called CAPPs. This
is a 2 hour class that citizens can elect to participate
in instead of paying a fine to the court for child safety seat
violations. The program is Children are Priceless Passengers and is provided
once a month.
If participants do not have car seats, they will be given the opportunity to
obtain one at the class. The participants are provided with education on car
seats as well as statistics regarding child passengers. Upon successful
completion they can have their fines suspended. We have two certified child
safety seat technicians who do installs for the public as well as teach
the CAPP classes. Through grant funds from the Governor’s Office of Highway
Safety we get child safety seats to be handed out the public. Citizens must
complete an application and then will be seen by a technician to be
instructed in the proper installation and use of the seat. We currently have 2
technicians who perform 1 CAPPs class per month. Also we give out
approximately 150 car seats per year through our programs and inspections.
Each year Buckles the Bear stuffed animals are provided by the
Governor's Office of Highway Safety. The Bears are given out as part of the
schools reading program for the 3rd graders. Every child who reads 100
books earns a Buckles the Bear. At the end of May, the 3rd graders take
part in a poster contest. This contest kicks off the Police Department's Click
It or Ticket enforcement campaign.
For speed awareness we have provided residential areas as well
as home owner associations with decals which can be placed on the sides
of their garbage collection containers. When the citizens place their
containers at the roadway for collection they serve as reminders to people
in the areas that the residential speed limits are 25 and to drive safely.
Also as a continued reminder in the area of our schools, we
added a sign to the school zone signs. As a person drives through the school
zone area there are portable roll out signs. At the ends of the school zones
these portable roll out signs remind drivers to again “Buckle Up and Drive
Safely”. One step further regarding school education is we posted large
signs at the exit areas from our local high school. The signs read “Buckle Up
It’s The Law” and “Your Loved Ones Want To See You Tonight”.
Our High School has been a large focus for occupant protection efforts. We are
continually reminding students to buckle up. The information
flyer below was handed out to all the students. We even went one step
further and during a lunch break for the students we stopped every car leaving
the parking lot and handed a copy of the information to the drivers and made
sure everyone was buckled up before leaving the campus. This was also
sent to the entire police department and they were told to print and hand
out as they wished or needed.
We also provide information through email to “All City
Business” which will go out to every employee of the city, volunteer, council
Mayor, etc. Some examples below are regarding distracted driving quiz, occupant
protection information, deadliest month on the road facts, Top
5 things to know about buckling up and holiday traffic safety reminders.
Some of these may also be found in our Officer Education area since they
also educate our officers as employees of the city who receive the emails.
We also get a large amount of information and education out to the public
through our local media outlets. One very popular one that we
have a good working relationship with is the local newspaper called the
White Mountain Independent. Below are several examples of articles
posted. Several are also used in the enforcement section as well to show our